Null
Reimagining clay pigeon shooting through an environmentally conscious and inclusive lens — replacing bullets with light and targets with drones.
Introducing
Null.
Loop, a laser-based shotgun, and Bird, an autonomous drone target, replace traditional clay pigeon shooting equipment with a cleaner, safer, and more inclusive system.
Pull！
Upon “Pull!”, Bird launches forward in a clean arc—mimicking the flight of a clay disc and setting the stage for action.
Take off & fly
Bird launches and flies toward a designated direction, just like a traditional clay disc soaring across the sky.
Detect & drop
When it detects a hit, Bird brakes mid-air and dives dramatically, mimicking the fall of a bird.
Reset & ready
After landing, Bird flies back to its starting point, ready for the next round.
Adjustable Difficulty Discs
Changeable reflective discs make the target easier or harder to hit, adapting to player skill and training goals.
Hot-Swappable Battery
Replace batteries on the fly to keep Bird airborne with minimal interruption.
Designed to Break and Return.
Built to withstand hits but easy to repair, with replaceable parts that keep Bird flying again and again.
Interchangeable Aiming Module
Easily swap aiming guides to match skill levels or personal preferences.
Bolt Position Adjustment
Customize the location of the bolt (breech) for different shooting styles and user preferences.
Shoulder Pad Adjustment
Customize the location of the bolt (breech) for different shooting styles and user preferences.
Hot-Swappable Battery
Quick battery replacement keeps you shooting without downtime.
Recoil Simulation
A built-in motor replicates authentic shotgun recoil, with adjustable intensity to suit different users and training scenarios.
Shooting, redefined.
No shells. No waste. Just light, motion, and precision.
Research Insights
A Sport with Heritage
and Problems
Clay pigeon shooting has a long history rooted in British traditions. But its wasteful materials, reliance on firearms, and exclusionary culture have become challenges for a changing world.
Today, the sport faces two major issues:
A wasteful sport, littered with broken clays and shells.
A market constrained by gun restrictions and cultural shifts.
With more women, younger players, and gamers entering the shooting space, the sport needs to evolve.
Our design focuses on three principles:
More sustainable — removing wasteful consumables
Preserve the fun — keeping the thrill of shooting alive
Made for diversity — welcoming more people into the experience
Design Process
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